From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
by Leslie de Chernatony
ISBN 13: 9780750667494
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 01 Mar 2006
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by N/A
ISBN 13: 9781856177733
Format: Paperback (392 pages) Publisher: A Butterworth-Heinemann Title Published: 18 Mar 2010